Matte Pure Foundation & Concealer
Matte Pure Foundation & Concealer
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Flawless coverage that lasts all day.
The Emelie® 24HR Matte Pure Foundation & Concealer is your all-in-one solution for a picture-perfect base. This long-lasting, waterproof formula delivers full coverage with a natural matte finish that blurs pores and smooths imperfections-without caking or creasing.
Formulated with SPF 20, Argan Oil, and Vitamin E, it not only perfects but also protects and nourishes your skin. Whether you're dealing with heat, humidity, or long workdays, this breathable foundation keeps your complexion looking fresh and shine-free for up to 24 hours.
Perfect for normal to oily skin types, this lightweight foundation seamlessly blends into your skin for an undetectable finish-making it ideal for everyday wear or special occasions.




Mujhe roz dark circles cover karne hote hain aur yeh concealer meri jaan ban gaya hai. Blend perfectly hota hai!”
— Aqsa Mirza
I bought the matte lipstick in Pink Ivory and it’s absolutely beautiful! It stays on for hours and doesn’t dry out my lips.”
— Mahnoor Zafar
I have oily skin and this kept me matte without needing a touch-up. The finish is smooth and non-greasy.”
— Fizza Rizwan
Yeh foundation itni smooth apply hoti hai, bilkul heavy feel nahi hoti. Full day stay karti hai, without touch-up!
-Areeba Munir